The South East Wales Adoption Service
The South East Wales Adoption Service is a joint adoption team made up of Blaenau Gwent, Monmouthshire, Torfaen, Newport and Caerphilly local authorities. The brief for this advert was to create a thought provoking advert that could be used on a variety of print and outdoor advertising, but also gave sufficient information about adoption and who can adopt. Many people think that they can’t adopt if they’re not married or if they don’t own a house. These are common misconceptions which this advert addresses.